Music & Culture
Before the DJ Even Spins It: How TikTok Is Writing the Pop Music Playbook
A 15-second audio clip posted at 2 a.m. can now do what a major label used to take months to pull off. TikTok has quietly become the most powerful tastemaker in the music industry, and the traditional gatekeepers are scrambling to keep up. Here's how the algorithm became the new A&R executive.